about

What is design if not an experience?

bio

Barbara Prada is an Italian, London-based designer whose practice merges interior and spatial design, sculptural objects and lighting installations.

Her research lies in exploring the intersection of design principles and the human sensory system, recognizing that our body is exposed to various stimuli constantly, which can influence people’s mood and emotions.

Drawing inspiration from the beauty of natural phenomena, geometric harmony, and their impact on human well-being, Barbara shapes spaces with a rational approach, complemented by a playful and experimental methodology.

Barbara honed her professional skills in various architectural practices in Switzerland and London.

Currently, she is dedicated to further developing her practice in London.

Philosophy

The contemporary shift towards a sensorial reality can be attributed to a collective recognition of the profound impact sensory experiences have on well-being.

In an increasingly digitized world, the quest for authenticity and connection prompts a heightened emphasis on sensorial elements, as they offer a tangible and enriching bridge between the virtual and the visceral, fostering a deeper, more meaningful engagement with our surroundings and ourselves.

This evolution reflects a desire for a holistic and immersive human experience in a technologically driven era where emotions, connection and empathy are priorities in human wellbeing.

DESIGN through MAKING & EXPERIENCING

What is design if not an experience?

bio

Barbara Prada is an Italian, London-based designer whose practice merges interior and spatial design, sculptural objects and lighting installations.

Her research lies in exploring the intersection of design principles and the human sensory system, combining interior and spatial design with immersive experiences and sculptural objects.

Drawing inspiration from the beauty of natural phenomena, geometric harmony, and their impact on human well-being, Barbara shapes spaces with a rational approach, complemented by a playful and experimental methodology.

Barbara honed her professional skills in various architectural practices in Switzerland and London.

Currently, she is dedicated to further developing her practice in London.

Philosophy

The contemporary shift towards a sensorial reality can be attributed to a collective recognition of the profound impact sensory experiences have on well-being.

In an increasingly digitized world, the quest for authenticity and connection prompts a heightened emphasis on sensorial elements, as they offer a tangible and enriching bridge between the virtual and the visceral, fostering a deeper, more meaningful engagement with our surroundings and ourselves.

This evolution reflects a desire for a holistic and immersive human experience in a technologically driven era where emotions, connection and empathy are priorities in human wellbeing.

DESIGNTINKER through MAKING & EXPERIENCING